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How to Choose an SEO Agency in Singapore
Choosing an SEO agency? Here are 10 unmissable points!
April 3, 2024
Digital marketing is an ever changing industry, but Search Engine Optimization (SEO) has remained, over the years, a very important part of digital marketing.
SEO helps your website to rank higher on search engines and to make your website more visible to users.
SEO is in itself complex and dynamic, as SEO approaches change according to consumer behaviour and the all-important Google Algorithm.
So, what factors should you, as a business owner, consider when you choose an SEO service provider in Singapore?
In this blog, I will discuss 10 crucial factors that you need to consider when you choose an SEO service provider in Singapore.
1. Experience and Expertise
When looking for an SEO service provider, or agency, make sure to choose an agency with experience and success in implementing SEO.
Ideally, you should look for an SEO service provider that is based in Singapore.
An agency with a deep understanding of search trends and consumer behaviour in Singapore, as well as extensive experience and success in SEO, will be able to provide the best results.
This is because successful attempts at SEO depend on having a strategy which targets the local market.
2. Reputation and Reviews
Before you hire an SEO service provider in Singapore, be sure to conduct thorough research into the reputation of the service provider.
You can do this by checking online reviews, testimonials, and case studies to see if previous clients were satisfied by the work and if the agency is easy to work with and honest. One great place to find online reviews is Google Reviews.
3. Industry Knowledge
Select an SEO service provider that has experience working within your vertical (or industry). SEO is best done by a team that is familiar not just with Singapore, but also with a team that has a lot of domain knowledge of your industry.
A team with domain-specific knowledge of your industry will have more insight into the search and consumer behaviours of your target demographic.
This knowledge is crucial, as SEO encompasses things like which channel and platform to use, and leverages the customer journey towards making a purchase.
4. Customized Strategies
Avoid agencies that offer cookie-cutter solutions. Instead, choose an SEO service provider that has a track record of providing individualized SEO solutions to their clients.
You can identify such SEO service providers by looking at their portfolios and checking that their previous works have leveraged their clients’ strengths to rank better on Google.
Also, when you start talking to agencies, any agency which does not take the time to listen and investigate into your business’ needs is not going to be a good fit.
5. Transparency and Communication
You will be working closely with your SEO service provider when you try to make your website more visible on Google search.
SEO is a long process and even when your website ranks on the first page of Google search results for your desired search term, it can be challenging to stay there.
As such, you should look for an SEO service provider that prioritizes communication with you, as good communication is the bedrock of a successful long-term relationship.
6. White-Hat Practices
Never engage an agency that promises quick results through the use of black-hat SEO practices.
Black-hat SEO violates search engine guidelines. The techniques used in black-hat SEO include keyword stuffing, hidden text (text that is the same colour as the background and often used to stuff keywords in), and paid/manipulative links. There are more black-hat SEO techniques out there beyond what is listed here.
Search engines penalize websites that use black-hat SEO, which will result in your website having a very low ranking.
In addition, black-hat SEO causes your website to provide a poor user experience, such as thin and useless content. This results in the website having a high bounce rate, and websites with high bounce rate are also penalized by search engines.
As such, you need to hire an SEO service provider that only uses white-hat SEO practices.
White-hat SEO, on the other hand, improves your website’s ranking in Google search without violating Google’s terms of service.
White-hat SEO includes providing high-quality content and services on your website, ensuring that your site is easy to navigate, and ensuring that your site loads fast. Digipixel only uses white-hat SEO techniques.
7. Use of Analytics and Data
Your SEO service provider should use data to make decisions.
As such, when you engage an SEO service provider, ensure that they utilize advanced analytics tools to track key performance indicators, measure the effectiveness of campaigns, and identify areas for improvement.
8. Local SEO Expertise
If your business targets people in Singapore, you need an SEO service provider that knows about Singapore.
In other words, engage an SEO service provider that will leverage local search queries, manage your Google My Business profile, and focus on your visibility for local search queries.
9. Results-Oriented Approach
Go for an SEO service provider that focuses on measurable results.
As such, choose an agency that will break down the huge and often nebulous goal of ranking on the first page of Google search into smaller goals that have definite time horizons. This allows you and the agency to track the progress toward the goal and continuously tweak strategies for better results.
10. Flexibility
One last consideration when choosing an SEO service provider is flexibility. SEO leverages a multi-pronged approach to get your website to rank better.
For instance, a flexible SEO service provider might see that they should use a combination of content development, website redesign, and off-page SEO.
That ability to combine different services could give you better results than using just one technique. As such, do be sure to choose an SEO service provider in Singapore that takes a flexible approach to improving your website rankings.
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