Objectives 

To enhance brand visibility and recognition by creating a visually appealing and informative sticker for Hypercom’s vehicles. The sticker aims to promote Hypercom’s advanced technology solutions, including unified communications and call center software, while the vehicles are on the road or parked. This mobile advertising strategy helps to reach a wider audience, effectively communicating Hypercom’s offerings and strengthening brand presence.

Target Audience

• Business Professionals:
  • Executives, managers, and IT professionals who are involved in decision-making processes for technology and communication solutions in their companies.

• Potential Clients:
  • Businesses of all sizes looking for advanced technology solutions to improve their communication infrastructure, including unified communications and call center software.
• Industry Stakeholders:
  • Professionals in the technology and communication sectors who might be interested in Hypercom’s solutions for their clients or partners.
• General Public:
  • Individuals who may not be directly involved in the decision-making process but can help spread brand awareness and refer Hypercom’s services to potential clients within their network.
• Event Attendees:
  • Participants and visitors at industry events, trade shows, and exhibitions who see the vehicles on the way to or at the events.

Key Challenges

• Adherence to Vehicle Shape:
  • Design Fit: Adapting the design to fit the contours and dimensions of different vehicle models without distortion or loss of information.
  • Placement Considerations: Ensuring that the sticker placement does not obstruct windows, doors, or other essential parts of the vehicle.
• Durability and Weather Resistance:
  • Material Selection: Choosing materials that can withstand various weather conditions, including rain, sun, and temperature changes, to prevent fading or peeling.
  • Longevity: Ensuring the sticker remains in good condition over time despite exposure to the elements and frequent washing.
• Installation:
  • Application Process: Ensuring the stickers are correctly and smoothly applied to the vehicles without bubbles, wrinkles, or misalignment.
  • Uniformity: Maintaining consistency in the sticker application across multiple vehicles.
• Design Visibility:
  • Clarity and Readability: Ensuring that the text and images on the sticker are clear and readable from a distance, especially while the vehicle is in motion.
  • Color Contrast: Choosing colors that stand out against the vehicle’s paint and are easily visible in various lighting conditions.