Hyper Communications - Brochure Design

Hyper Communications – Brochure Design

Client Brief

Objectives

To effectively communicate the comprehensive range of Hypercom’s technology solutions and services, showcasing their expertise, innovative capabilities, and client success stories to potential clients and partners, ultimately driving engagement and generating new business opportunities.

Target Audience

Decision-makers and executives in businesses seeking advanced technology solutions, IT professionals looking for reliable partners to enhance their company’s technological infrastructure, and potential clients from various industries who need customised and innovative technology services to drive their business growth and efficiency.

Key Challenges

Condensing Complex Information: Simplifying and condensing technical details about Hypercom’s services and solutions into concise, easily understandable content without losing essential information.
Engaging Design: Creating a visually appealing and professional design that captures the audience’s attention while maintaining clarity and coherence in presenting the information.
Targeted Messaging: Tailoring the content and design to appeal specifically to the target audience, including decision-makers, executives, and IT professionals, ensuring the messaging resonates with their needs and interests.
Highlighting Unique Value Propositions: Clearly differentiating Hypercom’s offerings from competitors and effectively communicating the unique value propositions and benefits to potential clients.
Consistency in Branding: Ensuring the brochure aligns with Hypercom’s branding guidelines, maintaining a consistent tone, style, and visual identity across all marketing materials.

Our Solution

Brand Awareness:

Visual Identity: A well-designed brochure enhances the company’s visual identity and brand recognition.
Professional Image: It presents the company in a professional manner, helping to build credibility and trust with potential clients and partners.

Educational Resource:

Informative Content: Brochures educate potential clients about the company’s offerings, industry insights, and unique selling points.
Product Details: They provide detailed descriptions of products and services, helping clients make informed decisions.

Cost-Effective Marketing:

Economical Production: Compared to other marketing materials, brochures are relatively inexpensive to produce, especially in bulk.
Longevity: They have a longer shelf life than digital ads, as recipients can keep them for future reference.

Call to Action:

Encouraging Engagement: Brochures typically include clear calls to action, encouraging readers to contact the company, visit the website, or make a purchase.
Guiding Next Steps: They guide potential clients on the next steps to take, facilitating the sales process and increasing the likelihood of conversion.

The Team

Project Manager – Tan Yong Li
Designer – Xing Juan