Objectives

To craft a unique and recognizable brand language, create a social media presence and carry out an impactful social media campaign that distinguishes them in the fiercely competitive culinary industry.

Target Audience

• Local Customers: Individuals looking for authentic  hawker food
• Foreign Customers: Tourists looking for a new culinary experience

Key Challenges 

• Culinary Vocabulary: Crafting a unique culinary vocabulary that effectively communicates the flavours and essence of Hokkien Mee
• Competition: The food and beverage industry is highly competitive, making it challenging to stand out and capture the attention of discerning customers.
• Visual Branding: Creating a visual imagery that complements the culinary vocabulary and enhances the overall brand recognition.