Objectives

• Manage the social media marketing of two distinct product lines while maintaining consistency with their established branding

Target Audience

• Industry Stakeholders: Companies and professionals interested in submersible pumps
• Potential Customers: Individuals and businesses looking for durable and high-performance submersible pumps for various applications.

Key Challenges

• Brand Consistency: Maintaining the established brand identity while differentiating between two distinct product lines
• Product Differentiation: Effectively distinguishing between the two product lines to cater to the specific needs and preferences of different customer segments
• Marketing Strategy: Devising a social media marketing strategy that highlights the unique features and technical specifications of each product line