10 Ways to make your website stand out Copy

10 Ways to make your website stand out

April 9, 2024


In the modern digital landscape, a visually captivating website is merely the starting point. While aesthetics are vital for attracting attention, they alone cannot retain visitors. A successful website transcends looks, emphasizing functionality. To provide a seamless user experience, an efficient website should boast easy navigation, well-structured content, and intuitive interface design. Achieving the right balance between aesthetics and functionality is key to crafting a memorable and engaging user experience.

According to a study by Adobe, 38% of online users will disengage from a website if its content lacks appealing layout or imagery. Consequently, websites have adapted to address factors like short attention spans, emotional responses to design, and user interaction.

This article delves into the attributes that characterize a highly effective website, offering insights to optimize your online presence and accomplish your business objectives.

What makes a good website

1. Clear Purpose

The success of a website hinges on its purpose, which should align with users’ objectives. Prior to website creation, comprehending user intent is paramount, necessitating the development of product personas and ideal customer profiles. Utilizing user feedback is pivotal for effective website development and enhancement. Every webpage should serve a distinct purpose, mirroring user intent through layout, content, and calls to action (CTAs). Ensuring each page has a unique purpose is imperative for maximizing the website’s efficacy.

2. Easy to Navigate

User Experience (UX) plays a pivotal role in determining the success of a website by facilitating visitors’ comprehension, usability, and retention. A robust UI is achieved through the implementation of clear navigation structures, encompassing a well-defined hierarchy and uniform layouts. The website’s objective should be to cater to both active searchers and passive browsers, streamlining tasks for swift accomplishment while captivating them with pertinent and visually appealing content.

A comprehensive UX design is centered around crafting a seamless user journey, rendering the site meticulously organized, user-friendly, and accessible to individuals with diverse limitations. Essential components such as a sleek and cohesive design, judicious utilization of white space, and incorporation of captivating multimedia elements like videos and animations, are imperative for enhancing user engagement.

It is imperative to acknowledge and address customers’ navigation requirements, thereby sculpting a product experience that enables users to seamlessly execute their intended actions. By prioritizing intuitive navigation, you can craft a superior product that fosters customer loyalty and satisfaction.

3. Design

Your website serves as the digital face of your company, showcasing its offerings, values, and identity. Therefore, it is imperative that your website exudes professionalism, sophistication, and visual allure. To achieve this, your website design should incorporate ample white space, uncluttered layouts, high-quality imagery, and graphics that accentuate your message effectively. Furthermore, your website must function seamlessly, delivering swift loading times and flawless performance while adhering to established web standards. Regular proofreading and testing are essential to identify and rectify any speed or functionality issues promptly, as broken or sluggish areas can deter visitors and undermine their browsing experience.

The significance of website design extends beyond aesthetics, as it plays a pivotal role in shaping visitors’ initial impression and determining their interaction with the content. Many businesses recognize the value of professional web designers in refining their site’s design to distinguish themselves from competitors and attract a larger audience. To optimize website design, it is imperative to embrace certain best practices rooted in fundamental design principles.

Understanding basic color theory, themes, and rules is paramount in creating visually cohesive and appealing websites. Leveraging online color palette generators such as Adobe Color or Coolors can aid in selecting harmonious color schemes that resonate with your brand identity and evoke desired emotions in visitors. Additionally, strategic arrangement of website elements is crucial in establishing a visual hierarchy that guides users’ attention effectively.

Key elements such as color, proportion, contrast, grids, and white space should be employed judiciously to enhance visual appeal and readability. By adhering to these best practices, businesses can craft compelling websites that captivate audiences and set them apart from competitors. Ultimately, a well-designed website serves as a powerful tool for attracting and retaining visitors, fostering engagement, and driving business growth.

4. Loads fast

The speed at which a webpage loads plays a critical role in its search engine ranking and user experience. A rapid website not only improves search rankings and lowers bounce rates but also enhances user satisfaction. To enhance site speed, leverage tools such as Google’s PageSpeed Insights or GTmetrix for analysis. Hostinger’s hosting plans offer speed testing directly through hPanel. Optimize images by selecting appropriate file formats and compressing them without sacrificing quality. Reduce code size through gzip compression to expedite data transfer and improve loading times. Utilize a Content Delivery Network (CDN) to distribute website resources across global servers, reducing load times. Enable browser caching to store local resources and expedite data retrieval.

5. Mobile Optimization

Ensuring technical optimization is essential for a website’s search engine ranking, guaranteeing swift loading times, absence of broken links, and mobile compatibility. Responsive design enables a website to adapt its layout to the user’s device, a critical consideration given the increasing prevalence of mobile traffic, which now constitutes over 51% of online interactions. Therefore, providing a seamless mobile user experience is paramount to maintaining engagement and relevance.

Traditionally, many websites are developed with a desktop-first approach, relegating mobile optimization as an afterthought. However, prioritizing a mobile-first mindset facilitates a more focused design, catering specifically to tasks users commonly perform on mobile devices. This approach minimizes clutter and enhances usability, resulting in a cleaner, more streamlined interface.

Mobile-friendly design not only improves user experience but also impacts key metrics such as bounce rates. Research by Akamai highlights that even a mere two-second delay in page load time can significantly increase bounce rates, particularly for eCommerce sites. For instance, a two-second delay leads to a 103% increase in bounce rates for eCommerce sites and a 53% increase for mobile eCommerce users.

6. Accessibility

Ensuring website accessibility is vital for inclusivity, legal compliance, enhancing user experience, and future-proofing. Key strategies to enhance accessibility include incorporating alt text for images, establishing a clear heading structure, providing descriptive captions for multimedia content, and conducting thorough accessibility testing throughout the development process. These efforts cater to users with visual impairments, assistive technology users, and individuals who are deaf or hard of hearing. Leveraging online accessibility evaluation tools like WAVE aids in maintaining regulatory compliance.

The choice of fonts significantly impacts a website’s accessibility and user experience. Utilizing web-safe fonts such as Arial, Times, and Helvetica ensures compatibility across various devices and browsers. Moreover, selecting appropriate font sizes and spacing contributes to improved readability and visual appeal, further enhancing accessibility.

7. Search Engine Optimization (SEO)

While prioritizing user-centric content over SEO-focused material is essential, it doesn’t diminish the significance of SEO. Instead, it underscores the importance of producing high-quality content that resonates with visitors while also optimizing for high rankings.

SEO plays a pivotal role in guiding content decisions by understanding customer search intent and needs. Strategies like utilizing pillar pages and topic clusters enable exploration of user-interest topics, enhancing site authority and search engine rankings. Incorporating SEO-friendly website design involves adhering to several best practices:

  1. Keyword Research: Identify pertinent keywords to target for a successful SEO strategy.
  2. Technical Optimization: Ensure proper website configuration for search engine indexing, including swift loading times, mobile-friendliness, and implementation of web analytics.
  3. Backlink Building: Cultivate high-quality backlinks from reputable sources to enhance website authority and ranking.
  4. Content Optimization: Develop content rich in keywords and semantically related terms, structured effectively with heading tags and other HTML elements.

In essence, a well-designed website is crucial for attracting and retaining users. By implementing these best practices, your website can ascend in search engine rankings and draw more visitors.


8. Consistency across browsers

Ensuring consistent design is vital for enhancing a website’s usability and learnability. Consistency entails maintaining uniformity in functions, symbols, and animations across all pages, enabling users to apply their prior knowledge to navigate through different sections seamlessly. Conversely, a lack of consistency can lead to user frustration and confusion.

Visual consistency pertains to elements that are perceived similarly, such as fonts, buttons, images, and colors. Consistency in these visual aspects aids users in understanding and familiarizing themselves with the website’s layout and structure.

Internal consistency encompasses both functional and visual consistency. As new content is added to the website, it is imperative to ensure that both visual and functional elements remain coherent with previous pages. Neglecting to update visual elements consistently across all pages can result in poor internal consistency, leading to disjointed user experiences.

To achieve design consistency, various aspects such as branding, typography, colors, space, and grid should align cohesively. Establishing a robust visual hierarchy is crucial, with emphasis placed on prioritizing essential elements over less critical ones through size differentiation. Consistency in the color palette throughout the website fosters a cohesive visual identity, while maintaining uniform padding and margins across similar elements enhances overall aesthetics and usability.

Adhering to a structured grid layout is essential to maintain consistency in the website’s appearance. Any deviation from this grid structure should be avoided to ensure a harmonious and orderly presentation.

Furthermore, functional consistency is equally vital. All interactive elements, such as forms and buttons, should exhibit consistent behavior and functionality across the website. Users should encounter no surprises when interacting with different components, ensuring a seamless and intuitive browsing experience.

By focusing on these three elements of design consistency – visual, internal, and functional – websites can deliver a superior user experience. Consistency not only enhances usability and learnability but also fosters user trust and loyalty, ultimately contributing to the success of the website.

9. Effective Use of Multimedia

Incorporating multimedia elements into your website can significantly impact user engagement and retention, thereby increasing the likelihood of desired actions. Not only does multimedia capture users’ attention effectively, but it also enhances the website’s aesthetics and navigational ease, contributing to a more visually appealing and user-friendly interface. Moreover, multimedia facilitates the communication of complex ideas in a simplified and engaging manner, aiding users in understanding and retaining information more effectively.

Beyond enhancing user engagement, multimedia plays a pivotal role in driving website traffic and improving search engine rankings. By producing compelling and shareable multimedia content, businesses can extend their reach on social media platforms and attract more visitors to their websites. Search engines often prioritize websites incorporating multimedia, perceiving them as authoritative and credible sources of information.

The utilization of multimedia further elevates a website’s credibility and authority within its respective industry. By showcasing products, services, and brand values through multimedia, businesses can establish a deeper emotional connection with their audience, positioning themselves as leaders in their field.

Additionally, multimedia contributes to higher conversion rates and sales by offering a more immersive and memorable user experience. By presenting products or services in a visually engaging manner, multimedia content makes them more tangible and relatable to the audience, thus increasing the likelihood of conversion.

In essence, leveraging multimedia elements can transform the user experience on a website, making it more interactive, informative, and compelling. By harnessing the power of multimedia, businesses can effectively achieve their objectives and stand out in the competitive online landscape.

10. Security

Trustworthiness is paramount for both search engines and users, as it guarantees optimal results and experiences. Search engines like Google prioritize displaying trustworthy websites, and those with dubious claims or practices are unlikely to appear in search results. Therefore, enhancing trustworthiness across technical and content aspects is imperative.

A website must also prioritize visitor safety, providing a secure environment for users. Preventing hacking incidents is easier than resolving them, necessitating the use of updated software, SSL certificates, robust passwords, and security tools such as Cloudflare to shield against DDoS attacks. Prioritizing user security can significantly enhance a website’s credibility among potential customers.

To maintain website security, regular security scans should be conducted, and software and extensions must be kept up-to-date. Employing strong passwords is essential, and using a password manager can aid in securely managing login credentials.

Ensuring user safety is a fundamental aspect of an effective website, with responsible website owners prioritizing the protection of users’ personal information through measures like multi-factor authentication, SSL certificates, and secure hosting. This emphasis on security is particularly critical for safeguarding customers’ credit card details on eCommerce platforms and users’ financial data on fintech websites. By ensuring the safety of users’ data, websites enable them to focus on enjoying a seamless experience.

In conclusion, building trust and prioritizing security are vital for the success and credibility of any website. By implementing robust security measures and fostering trustworthiness across all aspects of the website, businesses can create a safe and reliable online environment for users, thereby enhancing their reputation and fostering positive user experiences.

Additional Considerations

User Feedback

User feedback plays a vital role in the design process, informing decisions, improving usability, and fostering inclusive design. Designers rely on real user insights to make informed choices, ensuring the design is grounded in practicality. Feedback identifies pain points for swift resolution and contributes to creating engaging experiences that resonate with the audience, reducing attrition and enhancing retention. In essence, diverse feedback promotes accessibility and inclusivity in products.

Social Proof

Social proof is a potent marketing strategy that enhances a business’s credibility through compelling content examples. It leverages the bandwagon effect, where people are inclined to follow actions if others are doing the same. Demonstrating significant numbers, like “over 20,000 copies sold” or “1 million satisfied customers,” reinforces trust. Additionally, showcasing social media follower counts further reinforces social proof.


Social proof is vital for establishing trust and converting customers online. Testimonials and user reviews showcase satisfied customers, affirming a business’s legitimacy. Moreover, testimonials from experts can enhance authority, surpassing numerous reviews. Featuring logos of prominent clients reinforces both social proof and authority. This tactic capitalizes on the human tendency to follow others’ actions, fostering trust, credibility, and facilitating online purchases.

Call to Action

Your website needs a defined purpose, enabling visitors to interact with your content and organization. Each page should cater to specific user intents, achieved through clear call-to-action buttons that prompt actions like purchasing or subscribing. Employing persuasive language and action-oriented phrases encourages visitors to engage as desired. This approach enhances the likelihood of attracting and retaining visitors to your site.

Regular Updates

To captivate your audience, employ succinct, engaging, and innovative language, steer clear of technical terms and formal language, and clarify your purpose. Ensure accuracy, relevance, and proper spelling, and maintain regular updates. Utilize blogs and social media posts to introduce fresh material, encourage repeat visits, and enhance SEO efforts. Prioritizing ongoing content creation is paramount.

Technical Support

Technical support plays a vital role in addressing and resolving technology-related issues, ensuring users can effectively utilize and maintain their devices, software, and systems. It helps minimize downtime, enhances productivity, and boosts customer satisfaction by providing guidance and solutions while mitigating potential risks and vulnerabilities.

Effective technical support involves offering various communication channels such as live chat, phone, and email, establishing a comprehensive knowledge base or FAQ section, utilizing remote desktop tools for real-time assistance, ensuring quick response times, and delivering personalized and empathetic support.

The primary objective of technical support is to assist users in resolving technical issues associated with a product, service, or system, aiming to ensure smooth functionality and optimal performance. By addressing customer queries, troubleshooting problems, and offering solutions promptly and efficiently, technical support enhances client satisfaction, reduces downtime, and sustains the overall reliability and performance of businesses’ offerings.


It’s imperative to ensure that your website adheres to legal and regulatory standards to operate lawfully and stay competitive. This entails complying with various requirements, including copyright regulations, privacy policies, terms and conditions, and security protocols.

Content Licensing: Securing appropriate licenses for content, such as images or stock photos, is essential to prevent plagiarism. Understanding license terms is key.

Privacy Policy: A robust privacy policy fosters trust and safeguards visitor data, underscoring its importance.

Terms & Conditions: This section limits the website owner’s liability in customer disputes, providing legal protection.

Security Measures: Given the escalating cyber threats, implementing stringent security measures and response plans is crucial for safeguarding visitor information and fostering trust.

Disclaimers and Online Transactions: Disclaimers address potential errors or omissions, while online transactions prioritize data security through HTTPS and reputable payment gateways.

Compliance with Electronic & Privacy Communications Regulation: Users must be informed about tracking cookies to avoid penalties.

Consistency and Accessibility: Maintaining uniform information across platforms bolsters trust, while adhering to web accessibility standards ensures equitable treatment of users.

Content Authenticity: Steer clear of content plagiarism by hiring professional writers to generate original content.

Contact Information

To interact effectively with your audience, offer various contact options like phone, email, social media, and a user-friendly contact form. Incorporate a Google map and ensure this information is readily available on your contact page, easily accessible from every page of your website.


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