Demystifying Web Design Jargon: 30 Essential Terms Explained

Demystifying Web Design Jargon: 30 Essential Terms Explained

April 24, 2024


Embarking on a website redesign or venturing into the world of web design can often feel like stepping into a maze of complex terminology. But fear not! In this guide, we’ve curated and demystified the key terms frequently used by professional web designers and developers. Additionally, we’ve provided insights and modern resources to deepen your understanding of these concepts.

30 Essential Terms Explained

  1. cPanel: A user-friendly Unix-based control panel that simplifies website hosting and management tasks such as database administration and email account management. It offers an intuitive interface accessible via a web browser.

  2. Banner: A graphic displayed at the top of a website for advertising purposes. Banners can be static or animated, serving to draw attention to special offers and promotions.

  3. CMS (Content Management System): Software application enabling users to edit, delete, and manage website content through a visual interface. CMS facilitates collaboration and content authoring for websites, with components including Content Management Application (CMA) and Content Delivery Application.

  4. Front-end and Back-end: Front-end refers to the user-facing part of a website, while back-end encompasses the hidden components such as information structure and applications.

  5. SEO (Search Engine Optimization): Practice of optimizing website content to increase organic search engine traffic. It involves improving content quality, keyword optimization, and HTML optimization to enhance visibility on search engine results pages.

  6. SEM (Search Engine Marketing): Advertising method using paid strategies such as brief copy and product listings on search engines to drive user traffic to a website. SEM targets motivated customers ready to make a purchase.

  7. Contact Form: Online form allowing visitors to submit comments, questions, or inquiries about a service. An effective contact form enhances user engagement and facilitates communication with customers.

  8. Call-to-Action (CTA): Graphic element prompting users to perform a specific action, such as clicking a button to navigate to another page.

  9. Domain Name: Unique identifier for a website, appearing in the web browser’s address bar. Domain names need to be renewed periodically and often include suffixes indicating website type or location.

  10. WordPress: PHP and MySQL-based CMS used for website management and blogging. WordPress powers a significant portion of websites globally.

  11. User Interface (UI): Visual elements facilitating user interaction with a website, including buttons and menus. UI design focuses on enhancing user experience.

  12. User Experience (UX): Overall experience, emotions, and accessibility of a user interacting with a website. UX design aims to create meaningful and enjoyable experiences for users.

  13. User Flow: Path users typically follow when navigating a website. Understanding user flow helps optimize website design and functionality.

  14. Backlinks: Links from other websites to yours, enhancing site popularity and SEO performance.

  15. Web Blog: Online journal facilitating idea sharing and marketing. Blogs contribute to SEO and often feature discussions on specific topics.

  16. Bounce Rate: Percentage of visitors leaving a website after viewing a single page. Bounce rate is a key metric indicating website engagement and content relevance.

  17. Hosting: Service providing elements necessary for website accessibility on the internet. Web hosts lease server space and facilitate website access.

  18. HTTPS (SSL): Secure communication protocol ensuring encrypted data transfer between servers and browsers. HTTPS enhances website security and user trust.

  19. Landing Page: Web page visitors land on after clicking a link or ad. Landing pages are designed to prompt specific actions from visitors.

  20. Thank You Page: Web page thanking visitors for completing a form submission. It reinforces user engagement and provides further instructions.

  21. Website Mock-Up: Visual representation illustrating website design and layout. Mock-ups serve as blueprints for website development.

  22. Mobile Responsive Design: Design approach ensuring websites adapt to various screen sizes and devices. Mobile responsiveness improves user experience and SEO performance.

  23. Google Analytics: Analytics service providing insights into website traffic and user behavior. Google Analytics aids SEO and marketing efforts.

  24. Sitemap: Directory listing all website content. Sitemaps aid navigation and assist search engines in indexing website pages.

  25. Image Resolution: Level of detail in an image described by pixels per inch (PPI). High resolution images have greater detail and quality.

  26. Stock Photo: Professionally shot digital photograph available for licensing. Stock photos are used as alternatives to custom photography.

  27. HTML (HyperText Markup Language): Base language for creating websites. HTML documents define website structure and content.

  28. Magento: Open-source eCommerce platform offering flexibility and customization for online merchants.

  29. CSS (Cascading Style Sheets): Documents controlling website appearance. CSS reduces styling repetition and enhances website layout.

  30. Search-Engine Friendly: Website easily readable and indexed by search engines. Search-engine friendly websites optimize SEO performance.


Navigating the world of web design is made easier by understanding these essential terms. Armed with this knowledge, you’re better equipped to communicate effectively with web designers and developers, ensuring the success of your website projects.

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