Angelic Secrets - Ecommerce - Digipixel Pte Ltd.

Angelic Secrets – Ecommerce

Angelic Secrets – Ecommerce

Angelic Secrets is Singapore's first dog boutique offering exclusive Korean puppies, with a strong commitment to puppy welfare.

Client Brief

Website Objectives

  • Design a striking ecommerce platform that leaves a lasting impression, without distracting from the showcased puppies.
  • Implement a custom payment function, allowing customers to either pay in full or reserve puppies with a 50% payment.
  • Customize product terminology, replacing “products” with “angels” on both front and back ends to reflect the client’s unique branding.


Target Audience

The target audience for Angelic Secrets’ website are dog enthusiasts and potential pet owners who value the exclusivity and welfare of Korean puppies. The website should appeal to customers who appreciate unique and memorable branding as well as flexible payment options.

Our Solution

  • Crafted a striking ecommerce design that balances visual impact with the need to keep focus on the puppies.
  • Developed a custom payment function, giving customers the option to either pay in full or reserve with a 50% down payment.
  • Customized terminology throughout the site, replacing standard “product” labels with “angels” to align with the client’s unique branding.
  • Ensured attention to fine details, making the online experience more engaging and personalized for the site’s users.

Through these enhancements, Angelic Secrets now possesses a uniquely-branded, user-friendly ecommerce platform that aligns with their business needs and provides a memorable shopping experience for their customers.

The Team

Project Manager – Tan Yong Li

Copywriter – Yee Fei

Web Developer – Md Tarccqul Islam

Web Designer – Marina Masud Mizoguchi

Shopping Basket