Hyper Communications Social Media Marketing

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Hyper Communications – Social Media Marketing

Established in 2006, Hyper Communications Pte Ltd specializes in Unified Communications, Security & Surveillance, and Digital Technology solutions.

Client Brief

Objectives

We were tasked to market the myriad of products they carried and to develop specific branding for different product lines, subjected to distinct guidelines imposed on by their respective parent companies.

Target Audience

Potential Customers: Individuals and businesses looking to optimize their communication infrastructure by leveraging real-time communication solutions
General Public: Those keen on learning more about new communication solutions and products

Key Challenges

Brand Harmonization: Balancing the branding and messaging of multiple product lines to align with the specific requirements of their parent companies while ensuring a cohesive overall identity.
Marketing Strategy: Devising tailored marketing strategies for each product line, factoring in the unique selling points and market positioning of the brands distributed by “Hyper Communications.”
Customer Engagement: Ensuring that the target audience for each product line can access information, support, and resources tailored to their specific brand while maintaining a unified brand experience across all offerings.

Our Solution

Research and thoroughly understand the branding guidelines and requirements imposed by the parent companies of each product line. Ensure that all branding elements, including logos, colors, typography, and messaging, adhere to these guidelines while still allowing room for customization within the boundaries set by the parent companies.

Highlight sale pricing prominently in marketing materials. Use eye-catching visuals and clear calls-to-action to attract customers’ attention to discounts, special offers.

Prioritize customer experience by ensuring that the target audience for each product line can easily access information, support, and resources tailored to their specific brand.

Result

Successfully orchestrated a consistent flow of traffic from social media platforms to their website and effectively channeling online engagement into physical turnout for their events

The Team

Project Manager – Tan Yong Li
Copywriter – Melanie & Petrina
Web Developer – Md Tarccqul Islam
Web Designer – Marina Masud Mizoguchi