Hyper Communications, established in 2006, has been a stalwart in Unified Communications, Security & Surveillance, and Digital Technology. To elevate their market position and communicate their innovative and adaptable nature, a comprehensive rebranding was essential. The objective was to enhance their professional image while underscoring their readiness to adapt to the evolving technological landscape.
The target audience includes corporate clients and partners in the technology sector, potential customers looking for cutting-edge, reliable unified communications and security solutions, and established brands exploring collaborations for new products and services.
Professional Rebrand: We executed a full-scale rebrand, instilling a contemporary, professional aesthetic across Hyper Communications’ social media, e-commerce website, brochures, and company profiles. The new branding accentuates the firm’s innovative and adaptable characteristics.
Brand and Style Guide: A comprehensive brand and style guide was created to ensure consistency in brand representation. This guide is instrumental, especially when collaborating with esteemed partners, ensuring that the brand’s identity remains intact and is communicated effectively.
Enhanced Digital Presence: The e-commerce website and social media platforms were revamped to not only be visually appealing but also user-friendly and informative, effectively communicating the brand’s expertise and innovative approach.
Impact: The rebrand has fortified Hyper Communications’ image as a forward-thinking, professional, and adaptable firm in the highly competitive tech industry. The consistency in branding, aided by the brand and style guide, ensures that the firm’s identity is cohesively represented across various platforms and collaborations.
Project Manager – Tan Yong Li
Brand Consultant – Marina