Omnia Studios - Signage Design - Digipixel Pte Ltd.

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Omnia Studios – Signage Design

Client Brief

Objectives

To design an eye-catching and informative sign that directs customers to Omnia Studio’s wholesale products section. The signage aims to increase awareness of the wholesale offerings, facilitate customer navigation within the store, and encourage engagement through the QR code, which leads to more information on their website.

Target Audience

New Customers:
- Individuals visiting Omnia Studio for the first time who might be interested in their wholesale product offerings.
Beauty Professionals:
- Salon owners, stylists, and beauticians looking for wholesale beauty products to use in their own services or retail in their salons.
Retailers:
- Businesses interested in purchasing beauty products in bulk for resale in their stores.
Existing Clients:
- Regular customers of Omnia Studio who may not be aware of the wholesale products available and could benefit from purchasing in larger quantities.
E-commerce Businesses:
- Online retailers looking to source beauty products in bulk for their e-commerce platforms.

Key Challenges

Regulatory Compliance:

Local Regulations: Ensuring the signage complies with local signage regulations and standards.
Accessibility: Making sure the sign is accessible to all customers, including those with visual impairments.

Our Solution

Improved Customer Navigation:

Directional Guidance: Clear and well-placed signage helps customers easily locate the wholesale products section, improving their shopping experience.
Efficient Shopping: Customers can quickly find what they are looking for, leading to a more efficient and satisfying shopping experience.

Boosted Sales:

Product Promotion: Highlighting the availability of wholesale products can lead to increased sales as more customers become aware of this offering.
Impulse Purchases: Attractive and informative signage can lead to impulse purchases, especially if customers are unaware of the wholesale options previously.

The Team

Project Manager – Tan Yong Li
Designer – Xing Juan