Hyper Communications - Vehicle Sticker Design - Digipixel Pte Ltd.

Hyper Communications – Vehicle Sticker Design

Hyper Communications – Vehicle Sticker Design

Client Brief


To enhance brand visibility and recognition by creating a visually appealing and informative sticker for Hypercom’s vehicles. The sticker aims to promote Hypercom’s advanced technology solutions, including unified communications and call center software, while the vehicles are on the road or parked. This mobile advertising strategy helps to reach a wider audience, effectively communicating Hypercom’s offerings and strengthening brand presence.

Target Audience

  • Business Professionals:
    • Executives, managers, and IT professionals who are involved in decision-making processes for technology and communication solutions in their companies.
  • Potential Clients:
    • Businesses of all sizes looking for advanced technology solutions to improve their communication infrastructure, including unified communications and call center software.
  • Industry Stakeholders:
    • Professionals in the technology and communication sectors who might be interested in Hypercom’s solutions for their clients or partners.
  • General Public:
    • Individuals who may not be directly involved in the decision-making process but can help spread brand awareness and refer Hypercom’s services to potential clients within their network.
  • Event Attendees:
    • Participants and visitors at industry events, trade shows, and exhibitions who see the vehicles on the way to or at the events.

Key Challenges

  • Adherence to Vehicle Shape:
    • Design Fit: Adapting the design to fit the contours and dimensions of different vehicle models without distortion or loss of information.
    • Placement Considerations: Ensuring that the sticker placement does not obstruct windows, doors, or other essential parts of the vehicle.
  • Durability and Weather Resistance:
    • Material Selection: Choosing materials that can withstand various weather conditions, including rain, sun, and temperature changes, to prevent fading or peeling.
    • Longevity: Ensuring the sticker remains in good condition over time despite exposure to the elements and frequent washing.
  • Installation:
    • Application Process: Ensuring the stickers are correctly and smoothly applied to the vehicles without bubbles, wrinkles, or misalignment.
    • Uniformity: Maintaining consistency in the sticker application across multiple vehicles.
  • Design Visibility:
    • Clarity and Readability: Ensuring that the text and images on the sticker are clear and readable from a distance, especially while the vehicle is in motion.
    • Color Contrast: Choosing colors that stand out against the vehicle’s paint and are easily visible in various lighting conditions.

Our Solution

Enhanced Brand Visibility:

  • Mobile Advertising: The vehicle stickers act as moving billboards, increasing brand visibility and awareness as the vehicles travel around the city.
  • Wide Reach: The stickers reach a broader audience, including people who might not encounter traditional advertisements.

Information Dissemination:

  • Concise Messaging: The stickers communicate key information about Hypercom’s services and contact details, making it easy for potential clients to learn about the company.
  • Call to Action: Including a clear call to action encourages viewers to visit Hypercom’s website or contact the company for more information.

Increased Engagement:

  • Attracting Attention: Eye-catching designs capture the attention of pedestrians, drivers, and passengers, increasing engagement with the brand.
  • Memorable Impression: The unique and visually appealing stickers leave a lasting impression, making Hypercom more memorable to potential clients.

Market Penetration:

  • Local Awareness: Vehicle stickers increase local market penetration by promoting Hypercom’s services in various neighborhoods and commercial areas.
  • Targeted Exposure: The stickers reach people in the vicinity of the vehicles’ routes, effectively targeting potential clients in relevant locations.

Cost-Effective Marketing:

  • Low-Cost Exposure: Compared to other forms of advertising, vehicle stickers provide a cost-effective way to continuously promote Hypercom’s services without recurring costs.
  • Long-Term Benefit: Once applied, the stickers offer ongoing advertising as long as the vehicles are in use.

The Team

Project Manager – Tan Yong Li
Designer – Xing Juan

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