Objectives 

To capture the attention of potential customers in a visually engaging and concise manner, promoting their products and special offers effectively. The advertisement aims to increase brand visibility and drive sales by encouraging customers to scan for purchases and take advantage of the promotional discounts highlighted.

Target Audience

• General Consumers:
  • Diverse groups of people who frequent food courts, including families, students, and office workers, who may be interested in technology products.
• Casual Diners:
  • Individuals and groups enjoying meals who have the time to notice and engage with advertisements during their dining experience.
• Tech-Savvy Individuals:
  • People who are interested in technology and might be drawn to advertisements for tech products while dining.
• Busy Professionals:
  • Office workers and business professionals who grab quick meals at food courts and may be looking for convenient tech solutions for their work.

Key Challenges

• Designing Attention-Grabbing Visuals:
  • Creating a visually appealing design that captures the attention of diners amidst the busy and often cluttered environment of a food court.
• Conveying Key Information Concisely:
  • Ensuring that the advertisement communicates the essential information and promotional offers quickly and effectively, given the limited time diners may spend looking at the table.
• Adapting to Different Table Sizes and Shapes:
  • Designing a versatile advertisement that fits various table sizes and shapes commonly found in food courts without losing its visual impact and readability.
• Durability and Maintenance:
  • Ensuring that the physical advertisements are durable and resistant to spills, stains, and regular cleaning to maintain their appearance over time.
• Placement and Visibility:
  • Strategically placing the advertisements on tables to maximize visibility and engagement, considering the natural movements and behaviours of diners.