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SANTUS – Social Media Marketing
SANTUS – Social Media Marketing
SANTUS provides a new lifestyle experience for wine lovers with their next generation of smart wine dispensers
Client Brief
- Objective:
- Boost digital awareness for SANTUS’s unique wine dispenser.
- Promote seasonal pop-ups and offers effectively to target audience via paid media.
- Target Audience:
- Wine enthusiasts and tech-savvy consumers interested in innovative beverage dispensing solutions.
- Key Challenge:
- Newly introduced product with limited digital awareness and engagement.
Our Solution
- Targeted Paid Media Campaigns:
- Curated tailored ad content highlighting the uniqueness and benefits of the wine dispenser.
- Utilise precise targeting to reach wine and tech enthusiasts across various digital platforms.
- Seasonal Pop-Ups Promotion:
- Promoted four seasonal pop-ups in 2022 through engaging and visually appealing ad creatives.
- Implemented countdown timers and limited-time offer alerts to create urgency and boost attendance.
- Optimised Ad Spend:
- Employed data analytics to continuously optimize ad performance, ensuring maximum reach and engagement with a budget of less than $3,000.
Results:
- Increased Awareness:
- Generated over 1.5 million impressions, significantly increasing brand and product awareness.
- Successful Pop-Ups:
- Successfully drove traffic and awareness to all four pop-ups, enhancing customer interaction and product engagement.
- Cost-Effective Engagement:
- Over 330 enquiries generated, showcasing effective utilisation of the limited ad budget for maximised results.
The Team
Project Manager – Tan Yong Li
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