SANTUS - Social Media Marketing - Digipixel Pte Ltd.

SANTUS – Social Media Marketing

SANTUS – Social Media Marketing

SANTUS provides a new lifestyle experience for wine lovers with their next generation of smart wine dispensers

Client Brief

  • Objective:
    • Boost digital awareness for SANTUS’s unique wine dispenser.
    • Promote seasonal pop-ups and offers effectively to target audience via paid media.
  • Target Audience:
    • Wine enthusiasts and tech-savvy consumers interested in innovative beverage dispensing solutions.
  • Key Challenge:
    • Newly introduced product with limited digital awareness and engagement.

Our Solution

  • Targeted Paid Media Campaigns:
    • Curated tailored ad content highlighting the uniqueness and benefits of the wine dispenser.
    • Utilise precise targeting to reach wine and tech enthusiasts across various digital platforms.
  • Seasonal Pop-Ups Promotion:
    • Promoted four seasonal pop-ups in 2022 through engaging and visually appealing ad creatives.
    • Implemented countdown timers and limited-time offer alerts to create urgency and boost attendance.
  • Optimised Ad Spend:
    • Employed data analytics to continuously optimize ad performance, ensuring maximum reach and engagement with a budget of less than $3,000.


  • Increased Awareness:
    • Generated over 1.5 million impressions, significantly increasing brand and product awareness.
  • Successful Pop-Ups:
    • Successfully drove traffic and awareness to all four pop-ups, enhancing customer interaction and product engagement.
  • Cost-Effective Engagement:
    • Over 330 enquiries generated, showcasing effective utilisation of the limited ad budget for maximised results.

The Team

Project Manager – Tan Yong Li

Shopping Basket