Simon Road Hokkien Mee - Social Media Marketing

Simon Road Hokkien Mee – Social Media Marketing

Simon Road Hokkien Mee – Social Media Marketing

Simon Road Hokkien Mee stands as a culinary destination, dedicated to delivering exceptional food

Client Brief


To craft a unique and recognizable brand language, create a social media presence and carry out an impactful social media campaign that distinguishes them in the fiercely competitive culinary industry.


Target Audience

  • Local Customers: Individuals looking for authentic  hawker food
  • Foreign Customers: Tourists looking for a new culinary experience


Key Challenges 

  • Culinary Vocabulary: Crafting a unique culinary vocabulary that effectively communicates the flavours and essence of Hokkien Mee
  • Competition: The food and beverage industry is highly competitive, making it challenging to stand out and capture the attention of discerning customers.
  • Visual Branding: Creating a visual imagery that complements the culinary vocabulary and enhances the overall brand recognition.

Our Solution

Brand Identity:

Created and ensured consistency in visual branding and messaging across all digital platforms to enhance brand recall.

Graphics and Copywriting:

Usage of basic on-site photography that showcases the food’s deliciousness and authenticity. Strategic use of copyrighting with regards to culinary jargon.

Social media

Created and regularly updated social media accounts to increase brand awareness whilst measuring performance metrics.



Created unique branding recognized by more than one thousand social media followers.


The Team

Project Manager – Tan Yong Li
Copywriter – Melanie & Petrina
Web Developer – Md Tarccqul Islam
Web Designer – Marina Masud Mizoguchi

Shopping Basket