Objectives

Customized Website:

Objective: Create a fully customized website for “The Oasis.”

Purpose: Serve as an informative and engaging platform showcasing a wide range of pet-related products and services.

Goals: Reflect the unique identity and values of The Oasis as a one-stop pet center.

E-commerce Revamp:

Objective: Enhance the user experience, streamline the purchasing process, and effectively showcase product offerings on the existing e-commerce page.

Goals: Develop a user-friendly and visually appealing e-commerce platform to encourage easy purchases.

Branding:

Objective: Create and manage The Oasis’s branding, including designing a logo, defining brand guidelines, and crafting a cohesive brand identity.

Goals: Strengthen recognition and trust within the pet industry.

Target Audience  

Pet Owners:  Individuals and families seeking a one-stop solution for their pet’s needs, including food, accessories, grooming, and healthcare.

Animal Enthusiasts: People with a general interest in animals, pet care, and related products, even if they do not currently own a pet.

Online Shoppers: Customers who prefer the ease and convenience of online shopping for pet products, seeking a well-organized and efficient e-commerce platform.

Local Community: Residents of the local community where The Oasis is located, interested in community events for their pets.