Web design brief: what is it and how to make it

Web Design Brief: What is It and How to Make It

April 17, 2024


In the dynamic landscape of the internet, a website serves as the digital storefront for any business. Just as a well-designed physical store attracts customers, an appealing and functional website draws in online visitors. However, creating such a website requires collaboration between the client and the web designer, and the cornerstone of this collaboration is the web design brief. In this comprehensive guide, we’ll delve into the essential aspects of a web design brief, helping clients provide the necessary information to ensure the creation of a website that meets their needs and resonates with their audience.

Web Design Briefs

1. Understanding the Purpose of a Web Design Brief

The main purpose of a web design brief is to provide a roadmap for the web designer. It outlines the client’s objectives, preferences, and requirements for the website. A well-crafted brief ensures clarity and alignment between the client and the designer, minimizing misunderstandings and maximizing efficiency throughout the design process.

2. Explaining Your Business

One of the fundamental components of a web design brief is a comprehensive explanation of the client’s business. This includes detailing the nature of the business, its products or services, its mission and values, and its target market. Understanding the essence of the business enables the designer to tailor the website to reflect its unique identity and offerings accurately.

3. Identifying Your Unique Selling Proposition (USP)

The Unique Selling Proposition (USP) is what sets a business apart from its competitors and convinces customers to choose it over others. Clearly articulating the USP in the web design brief allows the designer to highlight it prominently on the website, ensuring that visitors immediately grasp the value proposition and differentiate the business from its rivals.

4. Identifying Your Target Audience

Knowing the target audience is crucial for designing a website that resonates with its intended users. Clients should provide detailed information about their target demographic, including age, gender, interests, preferences, and online behavior. Understanding the audience enables the designer to tailor the website’s aesthetics, functionality, and content to cater to their specific needs and preferences.

5. Showing Your Reference Websites

Reference websites serve as inspiration and guidance for the web designer. Clients should provide a list of websites they admire or consider competitors, along with specific elements they like or dislike about each site. This helps the designer understand the client’s aesthetic preferences, desired features, and expectations for their own website.

6. Understanding the Importance of Color Theme, Fonts, and Visuals

The color theme, fonts, and visuals of a website play a significant role in shaping its overall look and feel, as well as its effectiveness in conveying the brand message. Clients should communicate their preferences regarding color schemes, typography, imagery, and overall visual style in the web design brief. Additionally, they should consider factors such as brand identity, target audience preferences, and industry standards when making these decisions.

7. Things to Avoid on Your Website

In addition to outlining preferences and requirements, the web design brief should also specify elements to avoid on the website. Common pitfalls include cluttered layouts, confusing navigation, slow loading times, poor mobile responsiveness, and irrelevant or outdated content. By highlighting these potential issues upfront, clients can help the designer steer clear of common mistakes and create a polished and user-friendly website.


In conclusion, a well-prepared web design brief is essential for ensuring a successful collaboration between the client and the web designer. By clearly articulating their objectives, preferences, and requirements, clients can provide the necessary guidance for creating a website that accurately represents their business, resonates with their target audience, and achieves their goals. With the insights and tips provided in this guide, clients can approach the process of answering a web design brief with confidence and clarity, setting the stage for the development of an exceptional website that stands out in the digital realm.

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