Case Study: St John – Corporate Website

St John Singapore is a humanitarian organisation dedicated to providing emergency medical support and first aid training for volunteers, schools and companies in Singapore.

Our Solution

  • Crafted a striking ecommerce design that balances visual impact with the need to keep focus on the puppies.
  • Developed a custom payment function, giving customers the option to either pay in full or reserve with a 50% down payment.
  • Customized terminology throughout the site, replacing standard “product” labels with “angels” to align with the client’s unique branding.
  • Ensured attention to fine details, making the online experience more engaging and personalized for the site’s users.

Client Brief

Website Objectives

  • Revise the user experience (UX) of the site to ensure that visitors can seamlessly access the information they need. 
  • Redesign the site to convey a more humanitarian and welcoming atmosphere, while maintaining a clean and visually appealing user interface.
  • Organise information and images into clearly defined folders and galleries to enable users easy access to newsletters, annual reports and other course information

Our Solution

  • Smoothly integrated the St John branding with a warm and soothing site design that balances visual impact while maintaining a clear focus on section-specific information.
  • Establish a comprehensive sitemap for the main St John page and its associated subdivisions, to facilitate easy access to organisational information, resources, events, updates and courses.

The team

Project manager: Tan Yong Li

Copywriter: Tan Yong Li

Web developer: Md Tarccqul Islam

Web designer: Marina Masud Mizoguchi