As more businesses transition to digital platforms, the demand for customised web solutions is increasing rapidly in Singapore. Generic websites no longer meet the unique workflows and user demands of modern enterprises. This is where website application development in Singapore becomes essential.
But custom builds often require more investment and planning. Fortunately, with the right guidance, eligible SMEs can tap into PSG Grant Support to ease the cost of these bespoke projects.
Here is how the Productivity Solutions Grant helps fund custom website application for forward-thinking Singapore businesses.
Why Custom Website Applications Matter for Singapore SMEs

Off-the-shelf websites may be quick to launch, but they often fall short when it comes to automation, scalability, and integration. Custom website applications can be built to match your operations, whether it is booking systems, membership portals, quote calculators, or secure dashboards.
In sectors like education, healthcare, logistics, or B2B services, these solutions streamline workflows and improve customer experience. With web development in Singapore becoming more strategic than ever, customisation is a smart long-term investment.
What Qualifies as Website Applications Development Under PSG Grant
The PSG Grant in Singapore supports pre-approved digital solutions, including tailored website projects that enhance business productivity. This often includes:
- Custom eCommerce functionalities
- Booking and scheduling applications
- CRM-integrated web systems
- Inventory and order tracking tools
- Secure payment gateways with multi-user access
Future-proof websites are designed from the smallest screen up- not scaled down from desktop. Mobile-first also aligns with Google’s indexing preferences, giving you a natural SEO advantage.
Working with a PSG Pre-Approved Vendor
To tap into PSG support, you must work with a pre-approved vendor who offers web solutions that meet IMDA’s digitalisation criteria. These vendors are evaluated based on their ability to deliver secure, scalable, and effective systems for SMEs.
A qualified vendor will help you scope out the right technical features and prepare a proposal that aligns with PSG Grant expectations. This includes measurable benefits like improved customer journey, internal efficiency, or better data handling.
Be sure to choose a team experienced in website applications development in Singapore, not just brochure-style websites.
The Application Process and What to Expect
Once your proposal is ready, your PSG Grant application can be submitted via the Business Grants Portal. You will need:
- A quotation from a pre-approved vendor
- Your lastest ACRA profile
- A short write-up on how the custom build improves productivity
- Your CorpPass credentials for login
Upon approval, you can proceed with the build. PSG will reimburse up to 50 percent of the cost, depending on the scope. This significantly lowers the barrier for SMEs to invest in robust, future-ready website applications.
Key Benefits of PSG-Funded Custom Web Solutions

When you use PSG Grant support for custom builds, you are not just saving costs. You are building smarter. Key advantages include:
- Systems designed specifically for your industry and workflow
- Better user experiences for staff and customers
- Reduced reliance on third-party platforms
- Ownership of your data and digital infrastructure
- Scalable features that can grow with your business
And with website support included in many packages, you ensure long-term success and peace of mind.
Build Custom, Build Smart, and Let PSG Grant Support You
At DIGIPIXEL, we help Singapore SMEs unlock the full potential of custom digital solutions through the Productivity Solutions Grant. Our team specialises in website applications development that is PSG-eligible, scalable, and tailored to your business goals.
From planning and quoting to submission and development, we guide you through every step of the process while building tools that work as hard as you do.
Contact DIGIPIXEL to schedule a consultation to discuss your PSG-funded web application
Click here to view our portfolio and explore our past projects
Click here for your estimated quote based on your business needs
Let’s build something made for you with support that makes it happen.