Crack the Instagram Algorithm in 2025 A Guide for Business Owners
Meta’s CEO, Mark Zuckerberg, has credited artificial intelligence within Instagram’s ranking system for greatly enhancing the platform’s ability to deliver content that users find both relevant and engaging. This development has already shown measurable impact, contributing to a 5% increase in time spent on Facebook and a 6% increase on Instagram in the past quarter […]
How E-Commerce Websites Complement Social Commerce in Southeast Asia 2025
The E-Commerce landscape in Southeast Asia is undergoing a major transformation. McKinsey reports that the region’s market has been on a steep growth path since the mid-2010s. Between 2016 and 2021, online sales increased fivefold, averaging 40% growth each year, while E-Commerce’s share of total retail rose from 5% to 20%, with the COVID-19 pandemic […]
From SEO to GEO in 2025: How to Get Your Website Cited by ChatGPT, Perplexity, and Claude
In 2025, online visibility is no longer just about keyword rankings – it’s about being cited by AI search engines. While keywords still play an important role in shaping the context of user queries, the way people interact with search is changing. According to research by Ahrefs, which analysed over 300,000 keywords, the introduction of […]