Hyper Communications Pte Ltd – System Integrator
Platform E - Commerce
Industry Technology
Website hypercom.sg
Hyper Communications is a Singapore-based company offering a comprehensive range of communication solutions, including unified communication systems, surveillance and security equipment, headsets, speakerphones, network infrastructure, and audio-visual solutions. They provide tailored services to enhance digital transformation and technological capabilities for businesses.
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%
Increase In Online Store sales
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Days
From project start to go-live
1
%
Increase in store traffic within 6 months
Services
Elevating Hyper Communications: Smart eCommerce Solutions
What was the goal of the project?
To build an eCommerce website tailored to both B2B and B2C audiences, integrate branding and business functions, and achieve high SEO rankings.
What unique features were implemented?
A custom toggle for products requiring MOQ to “Request for Pricing” via email, and a direct VOIP demo button for seamless customer communication.
What platforms and tools were used?
WooCommerce and Elementor Pro for robust functionality and scalability.
We seem to be a good fit? Let’s discuss.
Challenges
Balancing User Needs, Branding, and Security
Hypercom required a versatile platform that served both businesses handling bulk orders and individual consumers, necessitating carefully tailored content and features. Products with Minimum Order Quantity (MOQ) restrictions demanded a departure from standard checkout flows, adding complexity to the e-commerce functionality. The site also needed seamless integration of externally developed branding and a new VOIP demo feature, ensuring a cohesive user experience. Cybersecurity was a top priority, with robust measures implemented to safeguard user data and protect against cyber threats in an increasingly targeted e-commerce landscape.
Solutions
Unified Design, Custom Features, and Robust Security
We crafted an integrated platform using WooCommerce and Elementor Pro, combining corporate and e-commerce functionalities to effectively showcase Hypercom’s services and products. The website maintains a professional corporate presence while providing a seamless shopping experience for users. To address B2B sales complexities, we implemented a custom toggle feature that switches specific products from “Add to Cart” to “Request for Pricing,” simplifying bulk order inquiries and streamlining communication with the Hypercom team.
The branding developed for Hypercom was seamlessly incorporated into the design, ensuring consistency and alignment with the company’s vision. A customised VOIP integration further enhanced the platform, allowing users to demo the VOIP solution by directly calling Hypercom’s office via the website.
To optimise visibility, we employed high-performance SEO strategies, including targeted keyword research, metadata optimisation, and content structuring, ensuring strong search engine rankings for Hypercom’s key offerings. Additionally, comprehensive cybersecurity measures, such as penetration testing, were implemented to identify and eliminate vulnerabilities. This robust approach safeguarded customer data, reinforced trust, and elevated Hypercom’s e-commerce operations.
Results Improved Performance and Engagement Across the Board
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%
The VOIP demo button drove a 40% increase in direct customer inquiries via the website.
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Achieved top 3 rankings for 80% of targeted keywords, resulting in a 50% increase in organic traffic.
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Conducted rigorous penetration testing and addressed 100% of identified vulnerabilities, ensuring a secure platform and boosting customer trust.
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