Medifeet Singapore – Orthopaedic shoes

Platform E - Commerce

Industry Healthcare

Website medifeet.sg

MediFeet is a Singapore-based retailer specialising in podiatrist-designed health and wellness footwear. Their product range includes sandals, heels, flats, wedges, and sports shoes for women, as well as sandals, shoes, and sports footwear for men. MediFeet’s designs incorporate innovative foot-supporting features such as orthotic systems, 3-point support, anti-shock technology, and spinal guard technology, aiming to provide comfort and support for various foot health concerns.

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Increase In Online Store sales

0 Days

From project start to go-live

1 %

Increase in store traffic within 6 months

Services

We built an e-commerce website that is optimised for conversion and elderly-friendly user experience

What was the goal of the project?

To create a seamless eCommerce platform for Medifeet, enabling efficient product management, user-friendly shopping experiences, and integrated marketing functionalities.

What unique features were implemented?

An intuitive backend for product variations, marketing tools like coupon codes, and a membership system tailored to Medifeet’s branding. WooCommerce and Elementor Pro were used for advanced customisation and scalability.

We seem to be a good fit? Let’s discuss.

Beauty

Corporate Organisations

Challenges

Medifeet’s website development focused on addressing key challenges:

Managing complex product variations with an intuitive backend for seamless team and shopper experience, real-time inventory tracking to ensure accurate stock availability, integrating marketing features like promotions and memberships to boost engagement, and aligning their unique branding with a user-centric design that reflects their identity and values.

Solutions

Elevating Medifeet’s eCommerce Experience

We created a secure eCommerce platform tailored to Medifeet’s needs, featuring an intuitive backend for managing product variations and real-time inventory, marketing tools like coupon codes and a membership system to drive loyalty, and a custom design that seamlessly integrates their branding. Robust security measures were implemented to safeguard customer data and ensure a trustworthy shopping experience.

Results The Medifeet eCommerce platform delivered significant improvements across multiple areas.

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Achieved a 30% reduction in cart abandonment rates through intuitive navigation and real-time stock availability, minimising overselling and stockouts.

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Implemented marketing features like coupon codes and a membership program, increasing repeat purchases by 25%.

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Strengthened brand identity with a customised design and ensured 100% security compliance through comprehensive testing, fostering customer trust.

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