The Rabbit Cabin SG – Rabbit Care Services
Platform All, Branding, E - Commerce, Web Design
Industry Pets, Retail
Website therabbitcabin.sg
The Rabbit Cabin, is a cosy sanctuary for rabbit lovers, offering specialised services like grooming, boarding, and a dedicated rabbit playground. They also provide professional rabbit photography to capture precious moments and stock a range of premium products, including hay, treats, and rabbit food, ensuring your bunny’s health and happiness. Whether you’re looking for a safe space for your rabbit to play or luxurious boarding while you’re away, The Rabbit Cabin combines expertise and care to cater to your pet’s every need.
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Increase in Bookings
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Client Retention Growth
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Faster Checkout Process
Services
Optimising Rabbit Cabin’s eCommerce Platform for Conversions and Customer Engagement
What was the goal of the project?
To deliver a customer-first eCommerce platform that drives conversions, simplifies service bookings, and strengthens customer loyalty.
What unique features were implemented?
- TidyCal integration for seamless appointment scheduling.
- Subscription-based credits system to reward loyalty and encourage repeat purchases.
- Optimised checkout process for a streamlined and hassle-free experience.
What platforms and tools were used?
WooCommerce for eCommerce functionality, TidyCal for appointment scheduling, and HitPay for payment gateway integration.
We seem to be a good fit? Let’s discuss.
Challenges
Poor Navigation, Inefficient Booking, and Clunky Checkout
Rabbit Cabin’s previous website struggled with a non-intuitive user interface that made navigation difficult, especially on mobile devices. The appointment booking and loyalty systems were inefficient, hindering customer engagement and retention. Additionally, the clunky checkout process resulted in high cart abandonment due to an inefficient payment flow, causing lost sales opportunities.
Solutions
Improved User Experience, Seamless Bookings, and Streamlined Checkout
We redesigned the Rabbit Cabin platform with a clean, mobile-friendly layout to improve user navigation and drive conversions. TidyCal was integrated for seamless appointment booking, while a subscription-based credits system was introduced to reward customers with discounts on recurring purchases. The checkout process was streamlined through HitPay integration, offering a faster, more user-friendly experience. Additionally, soft pastel aesthetics were used to strengthen Rabbit Cabin’s brand identity, fostering warmth and trust among customers.
Results Significant Business Growth and Enhanced Customer Experience Post-Launch
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Increase in Bookings: Monthly service reservations doubled within the first quarter.
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Client Retention Growth: The engaging subscription model strengthened customer loyalty.
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Faster Checkout Process: Simplified the purchasing journey, reducing friction and increasing conversions.
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