Brand audit

Your first step to a successful brand exercise.

Unlocking Insights for Growth and Transformation

A brand audit is a deep analysis of your brand’s identity, positioning, and market perception. At Digipixel, we deliver comprehensive insights into how your brand performs both internally and externally. This process helps identify gaps, uncover opportunities, and provides actionable insights to strengthen your brand and drive business growth.

Who Needs a Brand Audit?

Our brand audit service caters to different business stages:

Established Businesses

Realign your brand to adapt to market conditions and shifting consumer behaviour.

Growing Brands

Ensure brand consistency as your business expands into new markets or products.

Start-ups

Shape a strong brand strategy that resonates with your audience from the start and positions you competitively.

Our Process

We start by understanding your brand’s Vision, Mission, and Values to ensure alignment with your business goals. This phase focuses on:

Competitive Landscape


Assessing how your brand compares to competitors and identifying differentiation opportunities.

Market Drivers


Analysing consumer behaviour, industry trends, and customer journeys to understand market dynamics.

Brand Perception


Evaluating how your audience perceives your brand, uncovering gaps or opportunities for improvement.

We use both qualitative and quantitative methods to gather a complete view of your brand:

Market Research

Tools like focus groups, interviews, and surveys help gather insights into customer perceptions.

Customer Insights

Testing visual and verbal elements of your brand to identify what resonates with different audiences.

Internal Alignment

Our Brand Alignment Workshop ensures your management team shares a unified vision of your brand’s direction.

Using the data gathered, we develop hypotheses on your brand’s positioning through proprietary frameworks:

Brand Pillars Framework

Defines the core pillars that differentiate your brand.

Brand Values Framework

Establishes the key values that resonate with your audience.

Brand Personality Framework

Brand Personality Framework

We provide a comprehensive report that outlines:

Brand Promise

A clear statement of what your brand delivers to customers.

Brand Positioning Recommendations

Steps to enhance your market position.

Customer Demographics & Psychographics

Insights into customer behaviour and how to serve them better.

See what we have done

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Frequently asked questions

What makes your website design and development stand out from the rest?

At Digipixel, we believe in differentiating you and us by showcasing your business’ unique-ness. blahblahblah Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris neque magna, sagittis a aliquam non, malesuada nec magna. Curabitur sed diam metus. Praesent et erat libero. Donec suscipit ex quis mi interdum, id tincidunt erat tempus. Nunc ullamcorper diam dui, hendrerit posuere dui consectetur id.

Am I able to customise the items of my e-commerce website myself?

Yes, our e-commerce websites will be modified to ensure user-friendliness for you. We will also conduct a handover meeting and guide with explanations on how you would be able to update your website’s catalogue easily at the tip of your fingers.

Do you offer website maintenance and support services after the website is completed and fully developed?

Yes, we do provide assistance if you face any technical difficulties after we have fully lived your E-Commerce website. We would also have a proper guided session to help you understand your website before we officially handover the site to you.

Please note that however, design changes requested after design approval phase may incur extra costs.

Could you provide some past E-Commerce projects that you have worked on?

We have a wide range of developed E-Commerce websites for companies and businesses from different industries. Do feel free to go to our Portfolio to see the many of our works!